November 2023 - Product Updates

Fall has been an incredibly productive time at Swift, but we haven't been great at sharing all our progress. There's some super exciting stuff coming very soon to you all, and today marks the first step. 

Here's what we've launced:

1. Email Blasts

2. A more complete customer account creation flow

3. Tons of other little improvements & iterations

Want to learn more? Keep reading!

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Email Blasts

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A long-time issue that some of you had was that there wasn't an easy way to email clients through Swift. If you had to cancel a class, promote the upcoming camp, or email their members - you had to export that list of customers, and then go to Constant Contact, Mailchimp, etc.

That changes today.

The next time you login to Admin, you'll notice a "New" beside the Marketing tab. Click on that, and you'll see the whole new Email Blasts section.

From here, you can:

• Send transactional emails to your clients for things like snow days, cancellations, or reschedules
• Send marketing emails to clients (we collect opt-in for you!) for upcoming camps, programs, or activities
• View stats on the past emails you've sent. We've got open rates, # of sents, delivered, etc.

The best part is, you can also easily email via a "quick action" from a bunch of different spots in the Admin. Places like:

• Reports
• Customers List
• Participants list in the Calendar
• Memberships page
• Classes page

Now you might wonder, how do your clients opt-in to your marketing list? We got you.

Swift will automatically ask your existing customers if they want to opt-in to your marketing list when they make their next booking or purchase. For any new accounts, they'll be asked when they first create their account (check out the update below for more on this).

This feature is still in Beta, and a lot will change. We don't exactly know how y'all are going to use this yet, but we're nervously excited to share it with you. So if there's any feedback (good, bad, or ugly) - please reply to this email and share it with us.

Going forward, this takes us in the direction of:

• Email templates & designs
• Interest lists
• SMS marketing blasts
• and more!

It's also worth noting that this isn't meant to replace your existing email marketing tool. We believe Swift is at it's best when we focus on the core job of helping you run and automate your facility. 

So being able to send an email to your clients is a core part of that. BUT for anything fancy (email drip sequences, A/B testing subject lines, etc) - you should still use something like Constant Contact

Customer Account Creation

You asked, and we delivered!

Another common set of requests was around "account creation". We heard all sorts of requests things like:

• Allowing customers to be able to create accounts without making a booking or purchase
• Letting customers add a credit card or sign waiver without making a booking or purchase
• Capturing more data upfront on their family members and demographics

And we hit them all out of the park.

The new account creation flow allows your clients to provide all the info. you want upfront so you don't have any more of those pesky "empty accounts". It also gives you an easy link which you can put on your iPad or monitor on the front desk, to allow people to create accounts on their own.

We hope it helps you out!! If you have any other suggestions on this - reply directly to this email and let us know! 

Team work makes the dream work

And that's all folks!

What's next?

As always, we're constantly working on making the tool better for you and your clients. With that in mind, here's what's coming up next in Swift

• A branded mobile app

• Automated door locks
• Custom staff permissions & roles
• and more....

To stay in the loop with the latest updates, be sure to follow us on Twitter @runswiftapp.

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